Karl Grant - Opes Real Estate
Karl is a senior professional in Opes Real Estate residential services division based in the company’s Christchurch office. As a non-franchised national business, Opes Real Estate teams have access to unmatched databases and expertise from around New Zealand. Clients also benefit from the company’s unrivalled scale and expertise spanning local and national markets.
Karl has been actively involved in the property market since his early 20s, giving him a deep understanding of the workings of the market across various sectors. If there is anything clients need to know about residential property, Karl will know it – gained from his extensive experience in refurbishing properties within his own growing portfolio over the years.
Karl also brings a strong track record in residential sales and residential project marketing to his role. His experience enables him to take a strategic view of each campaign, advising vendors on added-value opportunities that can be put in place to achieve the best outcome.
As a senior member of the Opes Real Estate residential team, Karl leads campaigns that are innovative, professional and commercially-astute. While other agencies focus on brand- and personality-driven sales techniques, Karl and his colleagues take a fresh approach. Each listing receives a bespoke marketing campaign developed to suit the individual requirements of each property and vendor. This includes professional, unique sales materials which can include a number of elements such as brochures, video tours, billboards, social media and much more. Importantly, these materials are unconstrained by the requirements of franchise operators. The same bespoke approach is applied to every property, regardless of its size or value.
In addition to tailored marketing innovations, the team leverages its large buyer database for each listing, uncovering a wide selection of active buyers. Karl and his team also place high importance on collecting intelligence around the latest buyer trends, which are provided to vendors in the form of up to the minute market insights.
For Karl, property is a way of life, not just a job. Being part of the market in his personal life as well as at work means he has direct experience in, and an understanding of, the challenges of property ownership, which he uses for his clients’ benefit.
As with Karl’s other lead agent colleagues at Opes Real Estate, he is supported by a network of support staff, ensuring each vendor receives the individual attention they deserve throughout the entire sales process.
Karl’s strong focus on achieving optimum results for his clients is applied across the Opes Real Estate team’s capabilities, which include residential development projects as well as individual residential property sales.
His skills, expertise and services include:
• Pre-marketing advice
• Insightful research based on strong local knowledge
• Project analysis & viability (residential projects)
• Market research, detailed buyer feedback & comparable sales
• Design, concept & specification review (residential projects)
• Accurate pricing & estimated revenues (residential projects)
• Project profile/target market compatibility (residential projects)
• Marketing design, concepts, strategy & planning
• Property branding & concept development
• Marketing (public & database) and social media
• Sale negotiations.