Willem brings nearly 30 years’ experience working in both the rural and SME sectors to the Bayleys Commercial and Industrial team. Originally from Gisborne, he and wife Sheryl spent 10 years in Tauranga investing in residential property and owning a retail training business. The purchase of tourist backpacker bar “Holy Cow” followed before making the move to Cambridge which they have called home for 11 years along with their teenage children Margaret & Johannes.

Having been on both sides of the negotiation table as a landlord and a tenant, Willem has years of first-hand experience of Commercial and Industrial real estate at the coal face. Through hard work, reputation and an empathy for hardworking business owners, he has built an enviable network of professional contacts in the Waikato during his 11 years in the region. Before joining Bayleys, he spent 8 very successful years as the leading salesperson for Waikato and South Auckland with bulk fuel company northfuels.co.nz, clients were typically transport companies, earthmoving contractors and large-scale farming businesses.

Willem has been involved with youth mentoring since 2012 through Waikato Youth Empowerment Trust and Graeme Dingle Foundation.

Away from work you will find him either stalking trout with his fly rod or trying to fill his freezer with venison or wild pork.


I have known Willem for a number of years now, probably 6 or more, I have always got on with Willem, from the first time we met on a plane back from Christchurch.

We have had a common interest in business and the outdoors. I have enjoyed our chats over the years about each other’s respective businesses that we have been involved in.

Willem is a hard-working, down to earth, good bloke with an engaging easy manner.

Jim Mason

Beaut Utes Ellis Street Hamilton

I found Willem to be an honest upfront person, who always followed through with what he said he would undertake to do. I also found him friendly and very approachable, with the feeling that there was an amicable relationship that was good to be able to work together to achieve certain goals and tasks.

Bob Dyer

CEO of Colert investments Ltd & Director of Lock & Store Storage Cambridge