About

9934f337-4106-4d19-94f9-24ecc8d8b140

Sales - Last 24 months

14
$31M
(+ 4 sales to be confirmed)

Sales - All time

223
$334.7M
(Confirmed sales)

My 30-year real estate journey took me from Lawrence to Dunedin to the Kapiti Coast, then Wanaka. I earned my AREINZ license, honed skills in competitive environments, and founded Prime Real Estate in 2013. Known for a no-nonsense approach to real estate.

Born and raised in Central Otago makes this region home for me and cemented a long term plan to settle here permanently. It took longer than expected, however here we are. My wife Rose and our three sons, Sam, Jack and George arrived from the Kapiti Coast in 2004 where I managed a large real estate office and previously sold property.

My Real Estate career began 30 years ago at Lawrence, West Otago while running our Backpackers Hostel (Oban House). Real estate sales took my full attention and became my passion which lead us to sell Oban House and move to where the real estate market was larger. Dunedin was home for several years before relocating to the Kapiti Coast. This proved to be a great move for our family as the real estate market was very busy which helped my business grow very quickly.

I enjoyed the competitive environment of working within a large team and for a

multi-office company which provided a high level of training. The knowledge and

experience gained over this time was very rewarding which provided many awards as a top national performer within the industry.

The next challenge was to gain an agents licence (AREINZ) which was issued after two years of study and block courses at Massey University in Wellington. This licence enabled me to start planning the set up of my own Real Estate Business.

The plan to relocate to Wanaka came to reality in 2004 when the offer of a one year contract to manage an existing Wanaka real estate company was accepted. This ended up being nine years until finally, Prime Real Estate was formed and we opened our doors in February 2013. I have been told that I have a reputation for being a no nonsense agent with a straight-up approach which has gained a wealth of repeat customers and clients over the past decades. I like to help people achieve their goals and gain premium prices for their properties.

Testimonials

Leighton & Alyssa

"It’s been an absolute pleasure working with you and we’re hopeful that we’ll be completing more transactions with you in the future! All the Best, Leighton & Alyssa"

Tony Zimmerman and Florence Gaud

"Phil and the team at Prime recently sold our home in Wanaka. Phil was extremely informative, professional and friendly. He guided us through the entire process and discussed in detail all the methods of sale and marketing. He suggested an auction would best suit our property, which initially we were hesitant about but without any pressure, Phil convinced us this this was our best option and he delivered on everything he said. We couldn’t be happier with the outcome and would strongly recommend Prime Real Estate to anyone about to sell their property."
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